My Capacity-First Approach
Most businesses get stuck and think they need to add more marketing first to grow. My approach is different.
I help established business owners and teams uncover what's actually blocking their growth—in their systems, messaging, and capacity—so they can focus on the work that'll make the biggest impact.​
I start every engagement with clients with the same diagnostic lens: My Capacity Diagnostic​
With 25 years of solving real marketing problems across retail, hospitality, SaaS, and non-profit sectors, I've learned that the same challenges show up again and again unless you address what's underlying.​​
My Capacity Diagnostic is an assessment designed to help you gain clarity before committing time, budget, or energy in the wrong places. And my goal is to ensure you'll walk away understanding what's working, what's draining resources, and where you need to focus your resources and attention next.
The Businesses I Work With
I partner with established businesses and organizations that want to scale sustainably, without overextending their resources.
I’m a good fit if:
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You're an established business with clear revenue and growth goals
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You've invested in marketing tools, vendors, partners or plans but aren't seeing return
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You feel stuck in a reactive loop, navigating marketing decisions without a clear strategy
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You want to make smarter, more focused investments—not just "do more"
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You need clarity or an objective view of your potential gaps
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You're ready to invest in understanding your foundation before scaling
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You're probably not a fit if you're still validating product/market fit, unwilling to invest in building better systems or rethink the real cost of growth at all costs.
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If this sounds like you, let's start with a brief introductory call.
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Client Success Stories
“Ellen was a fantastic addition to our team.
Her marketing diagnostic identified gaps in our communication channels, and once she helped us align and streamline our messaging, our ticketing strategy saw a 27% increase in sales.
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Her objective perspective and clear guidance were exactly what we needed to move forward with confidence.”
How Marketing Really Sticks
I get results for my clients because I focus on three key areas of your business that determine whether your marketing will not only work, but help you scale:
1. Your Engine
The systems & processes that capture, nurture & convert customers
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Do your marketing tools talk to each other, or are you manually managing everything?
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When someone shows interest, do they get consistent follow-up?
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Can your marketing run without you, or does it stop the moment you step away?
2. Your Clarity
Consistent messaging & voice that actually reflects how you work
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Can people easily describe what you do and who you serve?
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Does your marketing match what your customers actually experience?
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Is your brand voice consistent, or does it feel scattered?
3. Your Capacity
Your team, partners, and tools that execute
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Do you have the right people in the right roles?
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Are you running on a plan, or constantly reacting to urgency?
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If your busiest season started tomorrow, would your marketing execution hold up?
Ready for clarity? Let's start with a 15-minute intro call. Just a conversation about your situation and whether we're a good fit. Lets Talk
About Me
Based in Atlanta since '98, I've spent over 25 years in hospitality, SaaS, nonprofits, and retail—leading marketing operations, scaling systems, building partnerships.
Like so many, I relied on grit and resourcefulness and figured out how to deliver results with limited budget, time, and resources.
Everywhere I looked, growth at all costs was the message. And it was always the same pattern: talented teams stretched and burned out trying to do everything, convinced that doing more was the only path forward.
But underneath the hustle, I had actually been testing a different way all along.​
After leaving corporate full-time in 2024, I built my diagnostic methodology to help established businesses answer one question:
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Does your business have the capacity to execute and maintain your marketing?
The answer is almost never what my clients thought. And once they know, everything changes.
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